News / Mallsense team visited Retail Congress MENA 2025 in Dubai

Mallsense team visited Retail Congress MENA 2025 in Dubai

Mallsense visited one of the region’s leading gatherings for retail developers, mall operators, and industry innovators — Retail Congress MENA 2025 in Dubai.

This year’s Congress featured in-depth discussions on the evolution of mall formats, the growing role of data-driven mall management, the adoption of AI-powered analytics, as well as new ways to strengthen collaboration between malls and tenants through transparent and reliable performance data.

Experts from major markets including the UAE, Saudi Arabia, Qatar, Oman, and Bahrain shared perspectives on the industry’s rapid modernization and shifting consumer behavior. Topics such as preventing revenue leakage, improving operational efficiency, and building future-ready, tech-enabled retail assets were discussed, aligning directly with the challenges MENA operators are addressing today.

Representing Mallsense, Alexey Knyazev, Co-Founder, CEO, and Kristina Evstigneeva, Partner, International Expansion, attended the event.