Mallsense
Footfall System
People counter device for automatic counting the number of visitors entering and exiting
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Footfall system
Why count visitors in a mall?
Assess the popularity of your mall by tracking the number of visitors
Manage the tenant mix and their synergy to increase the conversion rate from visitors to buyers
Plan and evaluate the impact of marketing activities on footfall
Analyze the influence of various factors such as seasonality, events, weather on the footfall
Track and optimize the customer journey – from visitors entering floors/zones to store entry and conversion to buyers
Plan the work of security
and cleaning services according to the property's visitor patterns
and cleaning services according to the property's visitor patterns
What are the levels of visitor
counting in a mall?
Overall assessment of the mall's popularity
Analyze the effectiveness of various measures to increase footfall of the mall
Plan the work of security and cleaning services according to the mall's visitation patterns
Schedule marketing activities based on visitor flow timings
Evaluate rental rates based on the footfall in specific zones and floors
Analyze the distribution of visitors across zones, floors, and galleries of the mall
Identify “dead” or “problematic” zones within the shopping mall
Assess the effectiveness of marketing activities held on specific floors or in specific zones
Identify anchor tenants, as well as anchors that attract footfall
Evaluate the performance of stores/anchors within the zone — assess traffic/sales/conversions, and make decisions about changing the tenant mix in that area.
Conduct well-reasoned negotiations with tenants regarding rental rates and make decisions on discounts.
Identify problem areas for tenants: inside the store (product assortment, staff, showcases, price strategy) or outside, on the side of the shopping mall.
Assist tenants in improving their performance by evaluating their foot traffic and conversion rates.
Entrances + floors + zones
Evaluate rental rates based on the footfall in specific zones and floors
Analyze the distribution of visitors across zones, floors, and galleries of the mall
Identify “dead” or “problematic” zones within the shopping mall
Assess the effectiveness of marketing activities held on specific floors or in specific zones
Сount of each tenant
Identify anchor tenants, as well as anchors that attract traffic
Evaluate the performance of stores/anchors within the zone — assess traffic/sales/conversions, and make decisions about changing the tenant mix in that area.
Conduct well-reasoned negotiations with tenants regarding rental rates and make decisions on discounts.
Identify problem areas for tenants: inside the store (product assortment, staff, showcases, price strategy) or outside, on the side of the shopping mall.
Assist tenants in improving their performance by evaluating their foot traffic and conversion rates.
Hardware agnostic
Mallsense Footfall is capable with most of the global popular models of 2D and 3D video counters
One type of hardware,
different set of features
Equipment supply and service maintenance are provided by local representatives
Become a partner
By clicking on the button, you consent to the processing of your personal data and to receive e-mail and SMS mailing about events and other news
Receive accurate, complete,
and correct data
Automated monitoring of equipment availability, data completeness, and accuracy in real time,
with 90% of incidents resolved remotely
with 90% of incidents resolved remotely
Automatic update of sensors relocation
Layout-based device mapping for precise sensor movement tracking and error prevention.
All implemented devices are linked to the graphical coordinate system.
Unique development of Mallsense
All implemented devices are linked to the graphical coordinate system.
Unique development of Mallsense
Single platform instead
of separate solutions
Extract value by integrating sales, footfall, and rental data into a platform tailored for malls.
250 malls in 10 countries globally
50 malls with tenant-level footfall counting
Enrich understanding of tenants and mall performance with other systems:
