Landmark Group’s Oasis Malls Implements Mallsense Sales Data Capture System

Landmark Group’s Oasis Malls Implements Mallsense Sales Data Capture System

Mallsense participates in 13th Annual Shopping Malls Summit 2024, Philippines
Landmark Group’s Oasis Malls has adopted the Mallsense Sales Data Capture System to automate the collection and analysis of tenant sales data across 3 GCC countries — in, the UAE, Bahrain, and Oman. Xpandretail powered by Sàvant, an authorized Mallsense partner in the GCC region, collaborated with Mallsense to facilitate this project.
Mallsense automatically collects sales data from tenants' POS machines, combines it with footfall analytics, and provides actionable insights for mall managers, leasing teams, and marketing teams. This enables them to enhance customer retention, optimize tenant performance, and drive revenue growth for both tenants and the mall.

Mallsense automatically collects sales data from tenants' POS machines, combines it with footfall analytics, and provides actionable insights for mall managers, leasing teams, and marketing teams. This enables them to enhance customer retention, optimize tenant performance, and drive revenue growth for both tenants and the mall.

The product is used by 280 shopping malls across 12 countries, helping them make data-driven decisions to optimize performance and increase revenue.

Automatic collection of tenant sales data is especially important for malls operating on a revenue-share model, where the system significantly reduces errors and delays in sales reporting. Transaction-level data on an hourly and daily basis allows mall operators to evaluate performance, measure the impact of marketing activities on sales, and make informed, data-driven decisions, said Kristina Evstigneeva, Partner for International Expansion at Mallsense.

We are pleased to partner with Mallsense with the aim of elevating customerexperience for both shoppers and tenants. The Mallsense Sales Data Capture System allows us to better measure and analyze the performance of each property, strengthen tenant synergy, improve operational efficiency, and make more informed decisions in mall management, said Anoop Gopal, Business Head at Oasis Malls, Landmark Group.

Landmark Group is one of the largest retail and hospitality conglomerates in the Middle East, Africa, and India, operating a diverse portfolio of brands across fashion, home, electronics, and shopping malls, including the Oasis Mall chain.