A fashion tenant was located in the premium brand zone on the second floor of the shopping center. Data analysis revealed that their performance was significantly below average compared to neighboring tenants:

• conversion rate (OCR, visitors → buyers): 3.5% (compared to the 6% zone average)
• footfall: 30% lower than neighboring tenants

Using data from the automated sales collection and traffic analysis system:

1. Zone Comparison:
• in the supermarket zone on the first floor, fashion tenants had a 40% higher conversion rate
• foot traffic in this zone was significantly higher than in the premium brand zone

2. Decision:
Based on the analysis, the shopping center decided to relocate the tenant from the premium brand zone on the second floor to the supermarket zone on the first floor.

• sales growth: increased by 40%
• conversion rate (OCR): improved from 3.5% to 5.5%
• footfall: increased by 40%

This decision showcased how data-driven strategies can lead to mutually beneficial outcomes.