MallSense

Decision-support
system for
shopping centers

Automatically collects and analyzes tenants sales and combines this information with customer behavior data

Retains customers, increases tenants’ revenue and shopping centers’ profit

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Patented technology with confirmed international novelty

AI powered algorithms

Created by mall & asset managers

Boost tenants’ sales and increase the mall’s revenue

MallSense captures and analyses various data within a mall, focusing on the customer path to purchase from the mall entrance to the point of sale (POS) of tenants.

Sales Data Capture system

ensure accurate data at “profit share” rental rate

provide detailed hourly sales data up to each item in a bill to prevent problems with tenants, enhance tenant mix, estimate impact of marketing events

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Automatically uploads and processes data from tenants' POS machines to:

People counting system

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Accurate customer’s tracking provides valuable footfall data that can be used to estimate customer distribution, identify problem areas, determine successful zones/floors, and measure the conversion of mall visitors to visitors of individual tenants.

Customer behavior analytics

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Customers’ smartphone tracking to enrich footfall & sales data with understanding the footfall structure: loyal visitors, visit duration, enagement, cross-visits between tenants.

Avoid tenants underreporting sales data to manipulate "profit sharing" rental rates and decrease rental payments.

+19%

Mall revenue increase

Fraud control

Reduce the time spent on reporting and analysis, minimize the influence of human factors and personal opinions, and automate various processes based on data.

Operational efficiency

Maximizing the efficiency of marketing spends and achieving favourable outcomes with accurate measurements of marketing initiatives.

Marketing

Make better decisions in various areas of tenant management, including tenant-mix and concept, fair conditions and negotiations, and proactive measures to prevent losses.

Tenant management

4 times

Reduce analysis time and associated cost

20%

Marketing budget optimization

2 times

Less volume of discounts provided to tenants

+ 25% tenants’ sales increase

The usage of MallSense data-driven approach brings value in several fields